Does well-known trademark have a significant value?
Before the revision of the “Trademark Law” in 2013, the well-known trademark was regarded as an honorary title, which became many enterprises’ selling point in marketing. However, the function as a selling point is not the original intention of establishing the well-known trademark system in the “Trademark Law”. Therefore, in 2013, the revision of the “Trademark Law” stipulates that well-known trademarks are expressly prohibited from advertising, which leads many enterprises to reconsider the value of well-known trademarks. Recently, the “Revised Draft of the Trademark Law (Draft for Comments)” has been released, and it involves provisions on strengthening the protection of…