Legal Risks Related to Advertising Creativity
Bei Ji Rong (“BJR”) Underwear had published a creative advertisement. The spokesperson Zhao Benshan wore the BJR thermal underwear. He was hijacked by aliens, and frozen in an ice brick. After unfrozen, he was uninjured, and he told the aliens: “Keep Warm, Wear BJR, everyone knows on the earth.” Chen brought a piece of BJR thermal underwear. Later then, he filed a lawsuit against the manufacturer and Zhao Benshan. He claimed that the advertisement was a false advertisement. Although there is controversy in practice, both the court of the first instance and the second instance had rejected Chen’s claim. The…