“Substitute for XXX”, a smart idea or a stupid idea?
When you see “Substitute for LV” and “Substitute for SK-II”, do you instinctively imagine that the quality and grade of the product may reach the same level as “LV” and “SK-II”? The public may have a positive answer to this question, so some enterprises take advantage of those famous brands by using “Substitute for XXX” as their publicity core, and directly connect their products with those famous brands in the relevant industries, by which they could attract more customers and expand their market. More seriously is that some enterprises have applied for trademark registration with the phase “Substitute for XXX”. From the perspective of commercial…