Comparative advertising shall be absolutely prohibited?
“1 Hz is OUT, please do not confuse consumers”,” Full DC is OUT, 10 years old technology is old”. Midea and Gree, 2 air-conditioner companies, were involved in an advertisements’ fight in April 2012, Jiangxi Province. After the advertisements were launched, both parties alleged that the opposite side had violated “Anti-Unfair Competition Law”, and claimed for compensation. After hearing, the court affirmed that they were air-conditioner sellers, so they are competitors; consumers might be confused by these advertisements on the different brands of air-conditioners, and finally the consumers might make a false decision. The court required both parties to stop…