“Rules on Prohibitive and Restrictive Use of Enterprise Names” and “Rules for Identity and Similarity Comparison for Enterprise Names” promulgated by SAIC have come into force on July 31, 2017
With the rapid development of enterprises, the unfair-competition behaviors related to the enterprise’s name became more and more. In view of this, SAIC released the “Rules on Prohibitive and Restrictive Use of Enterprise Names” and “Rules for Identity and Similarity Comparison for Enterprise Names” (Gong Shang Qi Zhu Zi (2017) No.133) (hereinafter, “No. 133”). To compare with “Administrative Provisions on Enterprise Name Registration” (2012 Amendment) and “Measures for Implementing the Administration of Enterprise Name Registration” (2004 promulgated) (hereinafter, the “Original Rules”), the highlights of “No.133” are as follows: 1.Prohibitive Rules (1) Forbidding the same name: An enterprise’s name shall not…