The use and risk management of big data
The application of internet in various fields has produced massive amount of data, such as the data from online shopping, online ticket booking, various APPs and so on, which are very valuable to many companies. For example, companies could make a better business decision through big data analysis in the process of early product development and user demand surveys; or in the sales process, companies could obtain “User Portraits” through big data analysis, and use it to make an appropriate pricing, a more precise forecast, a better promotion plan and etc. However, the method to obtain and use big data…